Why is Black Myth: Wukong so popular in China?

Black Myth: Wukong – A Record-Breaking Chinese Mythology-Based Action RPG

Released on August 20, 2024, Black Myth: Wukong has taken the gaming world by storm. As an action RPG deeply inspired by Chinese mythology, players take on the role of “the Destined One,” embarking on a journey filled with both challenges and wonders. The game promises players the chance to unravel the hidden truths beneath the legendary tales of ancient China.

Black Myth: Wukong has received “overwhelmingly positive” ratings on Steam, with over 250,000 reviews. Despite the need for mainland Chinese gamers to use a VPN to access Steam, an impressive 93% of these reviews are in Simplified Chinese, and 97% are positive. This enthusiastic response highlights the game’s powerful resonance with Chinese players and international audiences alike.

The game achieved record-breaking sales, with 10 million copies sold within the first three days of release, and has now surpassed 20 million copies sold in just over a month.

Why Black Myth: Wukong is Dominating the Chinese Gaming Market in 2024

Beyond its breathtaking graphics and immersive storytelling, several cultural and emotional factors contribute to Black Myth: Wukong’s overwhelming popularity in China. Here’s why this game has become a national sensation:

1. Cultural Pride and Deep Roots in Chinese Heritage

Black Myth: Wukong is based on the classic Chinese novel Journey to the West, one of China’s Four Great Classical Novels. The game’s protagonist, Sun Wukong (the “Monkey King”), is a cultural icon that resonates with Chinese people across all generations. Instead of using the anglicized term “Monkey King,” the developers chose “Wukong” to preserve the authentic pinyin spelling, emphasizing pride in China’s literary heritage.

2. Nostalgia for All Ages

For many Chinese players, Black Myth: Wukong taps into a sense of nostalgia. Journey to the West has been adapted into popular TV series and animated shows, which were part of the childhoods of many millennials and boomers. Playing as Wukong brings back fond memories, making it especially appealing for players who grew up watching these adaptations.

3. Familiar Folklore and Unique Gaming Edge

The game includes villains and mythical creatures inspired by Chinese folklore, allowing Chinese players a unique advantage as they navigate and complete missions that feel familiar. The default language setting on Steam is Simplified Chinese, making it accessible to the Chinese gaming community right from the start.

4. Corporate Support for the Game

Some companies in China are embracing the game’s impact by giving employees time off to play Black Myth: Wukong and even reimbursing those who purchased it. This corporate support highlights the cultural significance and sense of pride associated with the game, further boosting its popularity.

With its powerful connection to Chinese culture, Black Myth: Wukong is not just a game—it’s a cultural experience that has captivated the nation.